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Creator economy

Platform and monetization changes that affect creators, big creator businesses and deals, and the tools they build on.

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TikTok is barring politicians and political parties from monetizing on its platform, narrowing eligibility for earning revenue.

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Recent briefs

  1. Tue, Nov 36 itemsMeta indefinitely delayed its commercial terms update amid regulatory scrutiny, while Adobe and Meta announced additions to creator tools. Creator-business developments included private equity backing for the LV8–Mirage merger and a new payroll platform for brand work.
  2. Mon, Nov 27 itemsNetflix signed Druski to a multiyear exclusive-content deal, while X introduced cash incentives for invited video creators. PodcastOne is exploring acquisition interest, and Canva brought its free Affinity creative suite to iPad.
  3. Sun, Nov 1Nothing worth reporting
  4. Sat, Oct 314 itemsSubstack announced updates spanning audience engagement and monetization, while Beast Industries named its first chief marketing officer. SharkNinja also offered a striking data point on customer-led social reach.
  5. Fri, Oct 308 itemsInstagram is offering select YouTubers up to $500,000 to use its new long-form format, adding a paid recruitment push to Features. YouTube is also changing thumbnail optimization and testing ways for channels to resolve potential spam violations.
  6. Thu, Oct 298 itemsInstagram is testing long-form video without a settled creator payment plan, while YouTube is testing smaller payouts and adding microdrama subscriptions. Other developments include new rights for former child influencers and revenue evidence for creator-led media.
  7. Wed, Oct 288 itemsYouTube’s TV audience now generates one-third of its advertising revenue, while Instagram’s renewed long-form video push still lacks a creator payment plan. Other developments include official small-business recognition for creators and new discovery and commerce features across social platforms.

Who and what it tracks

  • YouTubeCompany16
  • InstagramProduct7
  • TikTokCompany5
  • SubstackCompany2
  • MrBeastPerson1