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Fri, Oct 9
5 itemsSigma dominated the week with three new lenses, including its first zoom for Nikon Z-mount, while Nikon disqualified an AI-generated winner from its Small World in Motion competition.
Sigma brings 16-300mm superzoom to Nikon Z-mount
Sigma announced a Nikon Z version of its 16-300mm f/3.5-6.7 DC OS Contemporary, an 18.8x APS-C zoom going on sale November 5 for $769. It is Sigma's first zoom for Z-mount.
Why it mattersNikon APS-C shooters gain another all-in-one zoom option, and Sigma's Z-mount expansion signals broader third-party support for the system.
Sigma launches compact 50-120mm f/2.8 for APS-C
Sigma announced the 50-120mm f/2.8 DC OS Contemporary, a stabilized telephoto zoom covering roughly 75-180mm equivalent, on sale October 22 for $799 in Sony E, Fujifilm X, and Canon RF mounts.
Why it mattersA fast, small telephoto zoom at this price fills a gap for APS-C shooters who want constant f/2.8 without large full-frame glass.
Nikon disqualifies Small World in Motion winner over AI use
Nikon disqualified the 2026 winner of its Small World in Motion competition, a microscopic video of beating airway cilia, after determining it broke the contest's rules on generative AI.
Why it mattersThe decision highlights how competitions are grappling with AI-generated imagery and sets a precedent for enforcement of AI rules.
Tamron brings 20-40mm f/2.8 zoom to Nikon Z-mount
Tamron introduced the 20-40mm f/2.8 Di III VXD, a compact constant-aperture zoom for Sony E and Nikon Z, priced at $729. It offers close-focus capability in a travel-friendly package.
Why it mattersNikon Z shooters get another fast wide-angle zoom option, while the lens's size and price appeal to travel and everyday shooters.
Sigma announces 85mm f/1.2 DG Art for E-mount and L-mount
Sigma announced the 85mm f/1.2 DG Art, an autofocus portrait lens for Sony E-mount and L-mount, filling a gap since Sony never made an 85mm f/1.2. Pricing and release date were not stated in the item.
Why it mattersSony and L-mount shooters gain a faster autofocus portrait option previously unavailable on those systems.