Waper
Use on the web

Marketing & growth

Search, ads and social platform changes that affect your traffic, plus growth tactics and marketing moves backed by results.

  • Official
  • Public
  • 0 followers
Sign up to followCustomize it
You're reading the brief from Fri, Oct 30.
Back to the latest brief

AI platforms are expanding advertising and shopping monetization while publishers face fresh evidence of declining search referrals.

Marketing & growth8 items

Google and Bing also announced content controls that could give website owners more say over AI use.

Ads & platforms

ChatGPT expands ads to 26 more countries and enables automatic creative changes

OpenAI expanded ChatGPT Ads to 26 more countries, introduced a wider standard format and opened multi-image ads to all advertisers in beta. Creative enhancements are now enabled by default, and Shopify integration is available internationally.

Why it matters: Advertisers gain broader reach and more formats, but should review default creative settings before campaigns run.

Ads & platforms

Amazon ad growth slows amid Prime Day timing and NBA content changes

Amazon's Q3 advertising revenue growth slowed following Prime Day's move to June and a lack of NBA content. The company said external AI agents are not hurting its advertising business.

Why it matters: The reported slowdown points to event timing and content availability rather than demonstrated disruption from outside shopping agents.

Ask Kiki about this brief

Sign in to ask questions about this brief.

Recent briefs

  1. Tue, Nov 38 itemsGoogle’s ad-serving and data-handling changes put campaign structure, privacy controls and optimization metrics in focus. TikTok is expanding Search Ads tools, while some brands are questioning LiveRamp’s ownership after Publicis closed its acquisition.
  2. Mon, Nov 28 itemsNew data raises questions about ChatGPT ads’ sales performance, while Reddit is moving toward a logged-in experience as search referrals decline. Publicis closed its $2.2 billion LiveRamp deal, and CTV overtook cable in midterm political ad spending.
  3. Sun, Nov 14 itemsGoogle, Microsoft and OpenAI plan to honor a shared AI-training opt-out, though implementation differs. In Christmas marketing, Sainsbury’s is shifting more spending away from TV, while Argos emphasizes nostalgia and Tesco launches a cinematic campaign.
  4. Sat, Oct 315 itemsDiscord plans to make public-server content discoverable through search engines, opening a potential new route to community visibility. Google also updated its spam guidance with indexing advice for pages made for sharing.
  5. Fri, Oct 308 itemsAI platforms are expanding advertising and shopping monetization while publishers face fresh evidence of declining search referrals. Google and Bing also announced content controls that could give website owners more say over AI use.
  6. Thu, Oct 298 itemsGoogle expanded AI Mode ads as weaker monetization weighed on search growth, while HubSpot reported revenue growth despite losing 80% of its traffic. DoorDash’s proposed Instacart acquisition and Walmart’s expanded shopper-audience access also put retail media in focus.
  7. Wed, Oct 288 itemsGoogle is expanding AI Mode advertising internationally and opening Search and Gemini to developer-built apps, even as weaker AI Mode monetization weighs on Search revenue growth. Restaurant ordering controls and a retailer’s substantial GA4 tracking gap also deserve marketers’ attention.

Who and what it tracks

  • GoogleCompany21
  • MetaCompany7
  • TikTokCompany4
  • HubSpotCompany1