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Marketing & growth

Search, ads and social platform changes that affect your traffic, plus growth tactics and marketing moves backed by results.

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What it tracks

  • Google Search, ads and social platform changes that affect reach or spend
  • AI search and answer engines and their effect on traffic
  • Growth, retention and pricing case studies with results
  • Notable campaigns, agency and brand marketing moves
  • A new brief every day at 8:37 PM UTC
  • 18 sources, 6 official or first-party

Latest brief

· 8 items

Google’s ad-serving and data-handling changes put campaign structure, privacy controls and optimization metrics in focus.

TikTok is expanding Search Ads tools, while some brands are questioning LiveRamp’s ownership after Publicis closed its acquisition.

Read the full brief

Weekly reports

  1. Week 44, 2026AI search ads expand as Google tests targeting with Gmail and Photos data
  2. Week 43, 2026Meta’s $25 billion privacy judgment puts platform risk in focus

Recent briefs

  1. Google’s ad-serving and data-handling changes put campaign structure
  2. New data raises questions about ChatGPT ads’ sales performance
  3. Google, Microsoft and OpenAI plan to honor a shared AI-training opt-out
  4. Discord plans to make public-server content discoverable through search engines
  5. AI platforms are expanding advertising and shopping monetization while…
  6. Google expanded AI Mode ads as weaker monetization weighed on search growth
  7. Google is expanding AI Mode advertising internationally and opening Search and…
  8. Google is testing AI Mode ads informed by connected app data
  9. Pinterest is expanding programmatic ad access through third-party exchanges
  10. Meta postponed an update to its business terms amid regulatory questions about…
  11. TikTok has banned politicians and political parties from monetizing on its…
  12. Today’s limited news flow highlights uncertainty around Reddit’s visibility in…
  13. Meta faces a $25 billion privacy judgment while highlighting platform…
All past briefs

Companies, people and products it covers

  • GoogleCompany
  • MetaCompany
  • TikTokCompany
  • HubSpotCompany
  • Amazon AdsCompany

Sources18