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Marketing & growth

Search, ads and social platform changes that affect your traffic, plus growth tactics and marketing moves backed by results.

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Discord plans to make public-server content discoverable through search engines, opening a potential new route to community visibility.

Marketing & growth5 items

Google also updated its spam guidance with indexing advice for pages made for sharing.

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Recent briefs

  1. Tue, Nov 38 itemsGoogle’s ad-serving and data-handling changes put campaign structure, privacy controls and optimization metrics in focus. TikTok is expanding Search Ads tools, while some brands are questioning LiveRamp’s ownership after Publicis closed its acquisition.
  2. Mon, Nov 28 itemsNew data raises questions about ChatGPT ads’ sales performance, while Reddit is moving toward a logged-in experience as search referrals decline. Publicis closed its $2.2 billion LiveRamp deal, and CTV overtook cable in midterm political ad spending.
  3. Sun, Nov 14 itemsGoogle, Microsoft and OpenAI plan to honor a shared AI-training opt-out, though implementation differs. In Christmas marketing, Sainsbury’s is shifting more spending away from TV, while Argos emphasizes nostalgia and Tesco launches a cinematic campaign.
  4. Sat, Oct 315 itemsDiscord plans to make public-server content discoverable through search engines, opening a potential new route to community visibility. Google also updated its spam guidance with indexing advice for pages made for sharing.
  5. Fri, Oct 308 itemsAI platforms are expanding advertising and shopping monetization while publishers face fresh evidence of declining search referrals. Google and Bing also announced content controls that could give website owners more say over AI use.
  6. Thu, Oct 298 itemsGoogle expanded AI Mode ads as weaker monetization weighed on search growth, while HubSpot reported revenue growth despite losing 80% of its traffic. DoorDash’s proposed Instacart acquisition and Walmart’s expanded shopper-audience access also put retail media in focus.
  7. Wed, Oct 288 itemsGoogle is expanding AI Mode advertising internationally and opening Search and Gemini to developer-built apps, even as weaker AI Mode monetization weighs on Search revenue growth. Restaurant ordering controls and a retailer’s substantial GA4 tracking gap also deserve marketers’ attention.

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