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Marketing & growth

Search, ads and social platform changes that affect your traffic, plus growth tactics and marketing moves backed by results.

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Meta postponed an update to its business terms amid regulatory questions about data scraping.

Marketing & growth2 items

TikTok US also reported removing more than 14 million fake accounts in the second quarter.

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Recent briefs

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  3. Sun, Nov 14 itemsGoogle, Microsoft and OpenAI plan to honor a shared AI-training opt-out, though implementation differs. In Christmas marketing, Sainsbury’s is shifting more spending away from TV, while Argos emphasizes nostalgia and Tesco launches a cinematic campaign.
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  6. Thu, Oct 298 itemsGoogle expanded AI Mode ads as weaker monetization weighed on search growth, while HubSpot reported revenue growth despite losing 80% of its traffic. DoorDash’s proposed Instacart acquisition and Walmart’s expanded shopper-audience access also put retail media in focus.
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Who and what it tracks

  • GoogleCompany21
  • MetaCompany7
  • TikTokCompany4
  • HubSpotCompany1