WaperPinterest is expanding programmatic ad access through third-party exchanges, while new traffic analysis suggests organic search losses cannot be attributed solely to AI.
Marketing & growth5 items
Instagram is also testing longer video formats in the US.
Pinterest expands programmatic ad buying through third-party exchanges
Pinterest’s new programmatic buying deal will make its ads available through multiple third-party exchanges, including those run by Yahoo, Amazon and Google.
Why it matters: Advertisers gain additional routes to buy Pinterest inventory through external platforms.
Organic traffic losses vary as paid search grows and AI referrals remain small
Growth Memo’s analysis of three years of US and France data finds uneven organic traffic losses, growing paid search and AI referrals that still account for a small share of visits.
Why it matters: Traffic planning should distinguish shifts toward paid search from AI-driven changes rather than treating AI as the sole cause of organic declines.
Instagram tests longer video formats in the US
Instagram is rolling out a limited US test of new long-form video formats, providing creators with expanded ways to engage audiences.
Why it matters: The test could broaden content options for brands and creators, though availability remains limited.
Trinny London expands direct-mail experiments after reporting strong conversion
Trinny London is experimenting further with direct mail after reporting an “amazing conversion rate.” The item provides no numerical conversion result.
Why it matters: The brand’s experience offers a qualitative signal for marketers evaluating direct mail, but lacks a benchmark for forecasting returns.
More than half of US adults get news through social media
A Pew report finds that more than half of US adults use social media for news, with the share rising sharply over the past four years.
Why it matters: Social platforms’ growing role in news consumption matters for audience planning and the context in which brand messages appear.