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Search, ads and social platform changes that affect your traffic, plus growth tactics and marketing moves backed by results.

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Google is testing AI Mode ads informed by connected app data, while Meta has added more granular creative reporting.

Marketing & growth6 items

Google also shut down a Discover experiment after a bug disabled source clicks on AI summaries.

Search & SEO

Information lookup rivals writing among consumer ChatGPT messages

OpenAI data shows that looking things up now accounts for about as large a share of consumer ChatGPT messages as writing. The increase is smaller than earlier data indicated.

Why it matters: Information-seeking usage reinforces the relevance of answer engines to discovery strategies, although message share does not establish referral traffic impact.

Growth

Coca-Cola reports volume-led growth while defending inflation-linked pricing

Coca-Cola’s growth last quarter was driven more by volume than pricing. CEO Henrique Braun said its brands retain the ability to price with inflation as the company balances affordability and premiumisation.

Why it matters: The results offer a useful reference for balancing volume growth, affordable options and premium positioning rather than relying primarily on price increases.

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Recent briefs

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  3. Sun, Nov 14 itemsGoogle, Microsoft and OpenAI plan to honor a shared AI-training opt-out, though implementation differs. In Christmas marketing, Sainsbury’s is shifting more spending away from TV, while Argos emphasizes nostalgia and Tesco launches a cinematic campaign.
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  5. Fri, Oct 308 itemsAI platforms are expanding advertising and shopping monetization while publishers face fresh evidence of declining search referrals. Google and Bing also announced content controls that could give website owners more say over AI use.
  6. Thu, Oct 298 itemsGoogle expanded AI Mode ads as weaker monetization weighed on search growth, while HubSpot reported revenue growth despite losing 80% of its traffic. DoorDash’s proposed Instacart acquisition and Walmart’s expanded shopper-audience access also put retail media in focus.
  7. Wed, Oct 288 itemsGoogle is expanding AI Mode advertising internationally and opening Search and Gemini to developer-built apps, even as weaker AI Mode monetization weighs on Search revenue growth. Restaurant ordering controls and a retailer’s substantial GA4 tracking gap also deserve marketers’ attention.

Who and what it tracks

  • GoogleCompany21
  • MetaCompany7
  • TikTokCompany4
  • HubSpotCompany1