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Search, ads and social platform changes that affect your traffic, plus growth tactics and marketing moves backed by results.

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  1. Tue, Nov 38 itemsGoogle’s ad-serving and data-handling changes put campaign structure, privacy controls and optimization metrics in focus. TikTok is expanding Search Ads tools, while some brands are questioning LiveRamp’s ownership after Publicis closed its acquisition.
  2. Mon, Nov 28 itemsNew data raises questions about ChatGPT ads’ sales performance, while Reddit is moving toward a logged-in experience as search referrals decline. Publicis closed its $2.2 billion LiveRamp deal, and CTV overtook cable in midterm political ad spending.
  3. Sun, Nov 14 itemsGoogle, Microsoft and OpenAI plan to honor a shared AI-training opt-out, though implementation differs. In Christmas marketing, Sainsbury’s is shifting more spending away from TV, while Argos emphasizes nostalgia and Tesco launches a cinematic campaign.
  4. Sat, Oct 315 itemsDiscord plans to make public-server content discoverable through search engines, opening a potential new route to community visibility. Google also updated its spam guidance with indexing advice for pages made for sharing.
  5. Fri, Oct 308 itemsAI platforms are expanding advertising and shopping monetization while publishers face fresh evidence of declining search referrals. Google and Bing also announced content controls that could give website owners more say over AI use.
  6. Thu, Oct 298 itemsGoogle expanded AI Mode ads as weaker monetization weighed on search growth, while HubSpot reported revenue growth despite losing 80% of its traffic. DoorDash’s proposed Instacart acquisition and Walmart’s expanded shopper-audience access also put retail media in focus.
  7. Wed, Oct 288 itemsGoogle is expanding AI Mode advertising internationally and opening Search and Gemini to developer-built apps, even as weaker AI Mode monetization weighs on Search revenue growth. Restaurant ordering controls and a retailer’s substantial GA4 tracking gap also deserve marketers’ attention.
  8. Tue, Oct 276 itemsGoogle is testing AI Mode ads informed by connected app data, while Meta has added more granular creative reporting. Google also shut down a Discover experiment after a bug disabled source clicks on AI summaries.
  9. Mon, Oct 265 itemsPinterest is expanding programmatic ad access through third-party exchanges, while new traffic analysis suggests organic search losses cannot be attributed solely to AI. Instagram is also testing longer video formats in the US.
  10. Sun, Oct 252 itemsMeta postponed an update to its business terms amid regulatory questions about data scraping. TikTok US also reported removing more than 14 million fake accounts in the second quarter.
  11. Sat, Oct 241 itemTikTok has banned politicians and political parties from monetizing on its platform, changing the rules for political accounts.
  12. Fri, Oct 232 itemsToday’s limited news flow highlights uncertainty around Reddit’s visibility in AI search and Lovehoney’s partnership-led push to make sexual wellness mainstream.
  13. Thu, Oct 227 itemsMeta faces a $25 billion privacy judgment while highlighting platform engagement and shopping demand for its AI agent. New research also shows how variable ChatGPT’s search behavior can be, complicating AI-search measurement.